• Professional Development
  • Medicine & Nursing
  • Arts & Crafts
  • Health & Wellbeing
  • Personal Development

65 Marketing Psychology courses

🔥 Limited Time Offer 🔥

Get a 10% discount on your first order when you use this promo code at checkout: MAY24BAN3X

Psychology of Sales & Marketing Online Course

By Lead Academy

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want In this course, you will learn various effective marketing strategies that drive sales, you will learn to influence customers' decision-making process and build lasting connections with your target audience. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Get a comprehensive understanding of sales and marketing. * Develop sales and marketing related skills. * Learn the steps for effective marketing and sales. * Learn various strategies required for enhancing sales. * Have knowledge about the hidden secrets of selling. * Learn to boost the marketing campaign of any brand or website. * Get a better understanding of sales and marketing through different course modules. * Learn to expand a marketing campaign and have a powerful sales pitch. WHY PSYCHOLOGY OF SALES & MARKETING COURSE RIGHT FOR YOU? This online Psychology of Sales & Marketing Online Course is ideal for anyone willing to kick start their career in the field of sales and marketing. This online course will help you recognize the key psychology of sales and marketing and thus perform the task efficiently. This comprehensive online course will also introduce you to the hidden secrets of selling to become an expert in the field. This flexible online course will also help you enhance your knowledge about the complete sales and marketing process and gain efficiency in the same. By the end of the course, you will have theoretical knowledge of sales & marketing and you will also develop a solid foundation to become a confident sales manager and develop more advanced skills. PSYCHOLOGY OF SALES & MARKETING COURSE DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION - HIDDEN SECRETS OF SELLING - PART 1 * Introduction & Foundational Knowledge HIDDEN SECRETS OF SELLING - MAIN TRAINING IN 4 PARTS * Main Sales & Marketing Training - Part One * Main Sales & Marketing Training - Part Two * Main Sales & Marketing Training - Part Three * Main Sales & Marketing Training - Part Four WHO SHOULD TAKE THIS COURSE? This comprehensive psychology of sales & marketing online course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of sales skills. ENTRY REQUIREMENTS * There are no academic entry requirements for this psychology of sales & marketing online course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This psychology of sales & marketing online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Psychology of Sales & Marketing Online Course
Delivered Online On Demand
£25

Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: * The marketing mix's impact on consumer decision-making * Influence of new technologies on consumer behaviour * Models for organizational decision-making * Intersection of marketing practices and consumer behaviour * Correlations between consumer behaviour and marketing segmentation, targeting, and positioning * Understanding the decision-making unit (DMU) * Perceived risk in consumer decisions * Evolution of buyer behaviour and media habits"   This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * UNDERSTANDING CONSUMER DECISION MAKING DYNAMICS AND RISKS Self-paced pre-recorded learning content on this topic. * UNDERSTANDING CONSUMER DECISION MAKING DYNAMICS AND RISKS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Decision Making Strategist * Market Research Manager * Risk Management Consultant * Consumer Insights Specialist * Behavioral Economist * Market Intelligence Analyst * Customer Experience Designer * Consumer Psychology Researcher * Marketing Strategy Manager AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024
Delivered Online On Demand
£52

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, * Customer Decision-Making. * A General Buying Decision-Making Process. * Types Of Consumer Decision-Making. * Perceived Risk. * Involvement Theory. * Hedonic Consumption. * Organisational Buying Decision Processes. * Strategy And Marketing Communications. * The Role Of Marketing Communications. * Elaboration Likelihood Model. * Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * CONSUMER DECISION MAKING & MARKETING COMMUNICATION Self-paced pre-recorded learning content on this topic. * CONSUMER DECISION MAKING AND MARKETING COMMUNICATION Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Marketing Professionals & Product Managers * Sales Professionals * Business Owners * Advertising Professionals * Brand Managers & Market Researchers * Digital Marketers & Communication Specialists AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024
Delivered Online On Demand
£44

Professional Certificate Course in Marketing Research Process in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, * Marketing Research. * Types of Marketing Research. * Marketing Research Methods. * Importance of Market Research. * The Key Aspects of Market Research. * Marketing Research Process. * Marketing Research Principles & Ethics. * Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * UNDERSTANDING MARKETING RESEARCH PROCESS Self-paced pre-recorded learning content on this topic. * UNDERSTANDING MARKETING RESEARCH PROCESS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Market Research Analyst * Marketing Research Coordinator * Research Manager * Consumer Insights Analyst * Marketing Data Analyst * Market Intelligence Manager * Customer Insights Manager * Marketing Strategist * Brand Manager * Product Development Manager. AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Marketing Research Process in London 2024
Delivered Online On Demand
£49

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills. After the successful completion of the course, you will be able to learn about the following, * Understand the influence of culture on consumer behavior with marketing communication as a moderator. * Understand the direct influence of marketing communication on consumer behavior. * Understand the influence of psychological factors on purchasing decisions. * Marketing as a set of tools and business philosophy. * The nature of scientific paradigms. * Philosophical thoughts such as what do we know? And how do we know? * Marketing development as a science and historical context of early science. * Theory verification versus theory discovery. * Methods bias in marketing research. * Suitable paradigm for marketing and the process of scientific marketing research. * Understand theory first or data first? * Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. * Understand the view of reality and marketing research reliance on realism and relativism.  * Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * MARKETING AS A SCIENCE ADVANCE MARKETING THEORY AND PHILOSOPHICAL THOUGHTS Self-paced pre-recorded learning content on this topic. * MARKETING AS A SCIENCE ADVANCE MARKETING THEORY AND PHILOSOPHICAL THOUGHTS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * CEO, Director, Manager, Supervisor * Marketing professionals seeking to expand their knowledge and skills. * Students studying marketing or related fields. * Business owners and entrepreneurs. * Researchers and academics who are interested in the philosophy and methodology of marketing research. * Professionals in related fields such as advertising, public relations, and market research. * Anyone who wants to understand the basics of marketing. AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024
Delivered Online On Demand
£34

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: * Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. * Understand the nature and application of behavioural theories in relation to consumer decision-making. * Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * CONSUMER BEHAVIOR MODELS AND THEORIES Self-paced pre-recorded learning content on this topic. * CONSUMER BEHAVIOUR MODELS AND THEORIES Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Market Research Manager * Behavioural Economist * Consumer Insights Consultant * Decision Making Strategist * Consumer Psychology Researcher * Consumer Insights Analyst * Behavioral Scientist * Market Intelligence Specialist * Customer Experience Designer AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024
Delivered Online On Demand
£33

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies. Upon completion, participants will master: * Importance and factors influencing consumer behavior, its types, and group influences. * Varied forms of reference groups shaping consumer decisions. * Nature and types of consumer involvement in buying behavior. * Insights into consumer buying behavior dynamics. * Understanding diffusion of innovation and the innovation adoption curve. * Impact of technology on consumer behavior and decision-making for new products. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * FACTORS INFLUENCING CONSUMER DECISION MAKING BEHAVIOUR Self-paced pre-recorded learning content on this topic. * FACTORS INFLUENCING CONSUMER DECISION MAKING BEHAVIOUR Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Market Research Manager * Behavioural Economist * Consumer Insights Consultant * Decision Making Strategist * Consumer Psychology Researcher * Consumer Insights Analyst * Behavioral Scientist * Market Intelligence Specialist * Customer Experience Designer AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in London 2024
Delivered Online On Demand
£36

Professional Certificate Course in Understanding Consumer Decision Making Behaviour in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, * The concept of consumer buying behaviour. * Consumer buying decision making process. * Stages of consumer decision making. * Factors influencing decision making. * The influence of  heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * UNDERSTANDING CONSUMER DECISION MAKING BEHAVIOUR Self-paced pre-recorded learning content on this topic. * UNDERSTANDING CONSUMER DECISION MAKING BEHAVIOUR Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Insights Analyst * Market Researcher * Consumer Behaviour Specialist * Marketing Strategist * Consumer Behaviour Consultant * Behavioural Economist * Product Manager * Advertising Executive * Customer Experience Manager * Brand Manager AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Consumer Decision Making Behaviour in London 2024
Delivered Online On Demand
£33

Retail Management, Merchandising and Psychology

By NextGen Learning

Ignite your dynamic career and strengthen your deep insight knowledge by signing up for Retail Management, Merchandising and Psychology. This Retail Management, Merchandising and Psychology is the ideal approach for you to obtain a thorough understanding and knowledge of the subject. We are concerned about the progression of your career. Therefore, after conducting extensive studies and consulting with experienced personnel, we formulated this outstanding course to improve your pertinent skills. In this easy-to-digest Retail Management, Merchandising and Psychology course, you will get exclusive training, which will enable you to stand out in this competitive market. However, the Retail Management, Merchandising and Psychology course covers all of the recent materials in order to keep you up to date with the job market and make you a good fit for your career. This top-notch course curriculum comprises basic to advanced levels of modules that will increase your skillsets. After completing this Programme, you will attain the productivity to succeed in your organisation. So, if you are eager to see yourself in a gratifying career, then enrol in our course today! What will make you stand out? On completion of this online course, you will gain: * CPD QS Accredited * After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. * Lifetime access to the whole collection of learning materials. * The online test with immediate results * You can study and complete the course at your own pace. * Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. The substantial Retail Management, Merchandising and Psychology is designed to help you demonstrate the preliminary to in-depth level of learning regarding this topic. Moreover, you will be provided with the most knowledgeable and informative modules for your lifetime by enrolling in this course just once. Furthermore, as you proceed through the modules of this course, you will discover the fundamentals of Retail Management, Merchandising and Psychology and explore the key topics such as: Retail Management, Merchandising and Psychology * Module 01: Introduction to Retail Management * Module 02: Retail Strategy * Module 03: Retail Buying and Merchandising * Module 04: Retail Pricing * Module 05: Supply Chain Management in Retailing * Module 06: The Sales Process and Dealing with Customers at the Checkout * Module 07: Importance of Consumer Behaviour * Module 08: Taking Trends and Targeting Customers Effectively * Module 09: The Importance of Communicating with Customers * Module 10: Choosing a Retail Location * Module 11: Retail Psychology * Module 12: Negotiate the Right Deal with Suppliers * Module 13: Develop Store Security Procedures * Module 14: Management Skills for Leading Your Team * Module 15: Selling in Multiple Channels * Module 16: Retail Brand Management * Module 17: Health & Safety for Retail Stores * Module 18: Consumer Rights Act Therefore, reinforce your knowledge and furnish your skills by enrolling in our course. Take one step closer to achieving your goal. Show off your new skills with a certificate of completion Once you complete the Retail Management, Merchandising and Psychology course, you will be eligible to request a digital certificate for free. For Printed Transcript & Hardcopy Certificate- * 4.99 GBP (Inside the UK Postal Fee) * 8.99 GBP (International Delivery Fee) CPD 10 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Is This Retail Management, Merchandising and Psychology Course the Right Option for You? This course is recommended for anyone who is interested in learning more about this topic. You'll learn the fundamental ideas and gain a comprehensive understanding of the topic by taking this Retail Management, Merchandising and Psychology course. REQUIREMENTS Without any formal requirements, you can delightfully enrol in this course. CAREER PATH The aim of this exclusive Retail Management, Merchandising and Psychology course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.

Retail Management, Merchandising and Psychology
Delivered Online On Demand
£12

Sales Psychology

By Course Gate

Learn how to master the art of selling with this Sales Psychology Course. You will explore the psychological principles behind successful sales, how to understand your customers' needs and motivations, and how to negotiate win-win deals

Sales Psychology
Delivered Online On Demand
£11.99
123...7

Educators matching "Marketing Psychology"

Show all 126
Royal Flush Marketing Ltd

royal flush marketing ltd

5.0(1)

Llandudno

DIGITAL MARKETING | MARKETING CONSULTANCY | BRAND CONSULTANCY | WEBSITE UX & COPYWRITING Our process considers everything you haven't got time for or hadn't thought of.   We immerse ourselves in your world but with one specific difference. We're looking at the problem from the outside in and from the customer's point of view without unconscious bias.   Customers want to hear about one thing: what you can do for them. They want you to serve a specific purpose and make their lives a little bit easier. Telling them all about yourselves is great… but it's got to be interesting to them [https://www.royalflushmarketing.co.uk/marketing-consultancy].   We can help you cut through the noise and get your brand [https://www.royalflushmarketing.co.uk/brand-consultancy] seen. If you want to rise above your competitors and need a fool-proof plan, get in touch and see if we’re the right fit for your business.   We're meticulous in our approach, challenging preconceived ideas and questioning why things are done the way they are. We're honest even when it hurts, telling you everything you need to know. That's what you're paying us for.  Don't just take our word for it – our methodolo [https://www.royalflushmarketing.co.uk/marketing-consultancy]gy [https://www.royalflushmarketing.co.uk/marketing-consultancy] is backed up by some of the world's leading data houses and cross-referenced several times, so you can be sure that the data doesn't lie.